You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Introduction: The Latin American Context
|
|---|---|
| Chapter number | 1 |
| Book title |
Marketing in the Emerging Markets of Latin America
|
| Published by |
Palgrave Macmillan, London, January 2005
|
| DOI | 10.1057/9780230511859_1 |
| Book ISBNs |
978-1-349-52437-2, 978-0-230-51185-9
|
| Authors |
Marin Marinov, Marinov, Marin |