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Britain’s Winning Formula

Overview of attention for book
Cover of 'Britain’s Winning Formula'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Regulations for Individual Competitors, Safety for Spectators by the Thousand
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    Chapter 3 Hardware and the Evolution of Technology: from 1946 to the Benchmarks of the 1990s: the Cars and Components
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    Chapter 4 A World Beyond Grand Prix
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    Chapter 5 Touring Cars: a Main Event
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    Chapter 6 The Thoroughbreds: Formula Single Seaters
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    Chapter 7 A Sporting Chance: Sports and Grand Touring Cars
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    Chapter 8 Changing the Rules: Management, Business and Sponsorship
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    Chapter 9 Constructors, Customers and Suppliers: Interactions of Technologies and Hardware
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    Chapter 10 Resources and Technical Infrastructures: from Motor Club to Race Circuit
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    Chapter 11 Key Company Profiles and Statistics
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    Chapter 12 Philosophy for 2000: Why is Britain Good at Motorsport Engineering and Management?
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    Chapter 13 The Benefits to the United Kingdom Economy of the Motorsport Industry
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    Chapter 14 The Future of Britain’s Motorsport Industry: National Pride Before a Fall?
Attention for Chapter 8: Changing the Rules: Management, Business and Sponsorship
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Citations

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Chapter title
Changing the Rules: Management, Business and Sponsorship
Chapter number 8
Book title
Britain’s Winning Formula
Published by
Palgrave Macmillan, London, January 2000
DOI 10.1057/9780230285934_8
Book ISBNs
978-1-349-40295-3, 978-0-230-28593-4
Authors

Martin Beck-Burridge, Jeremy Walton

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%

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