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Make Poverty History

Overview of attention for book
Cover of 'Make Poverty History'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 A Short History of Make Poverty History
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    Chapter 3 Make Poverty History as Brand
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    Chapter 4 The Tension between Marketing and Campaigning
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    Chapter 5 Radical Outsiders, Moderate Insiders
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    Chapter 6 Collective Beliefs on Global Poverty
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    Chapter 7 Audiences and the Economic Justice Frame
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    Chapter 8 Why People Attended the G8 Rally
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    Chapter 9 Celebrities and the Construction of Communications
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    Chapter 10 Conclusion
Attention for Chapter 4: The Tension between Marketing and Campaigning
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Citations

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