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Mendeley readers
Chapter title |
Multi Period Advertising Media Selection in a Segmented Market
|
---|---|
Chapter number | 76 |
Book title |
Proceedings of the Third International Conference on Soft Computing for Problem Solving
|
Published by |
Springer, New Delhi, January 2014
|
DOI | 10.1007/978-81-322-1768-8_76 |
Book ISBNs |
978-8-13-221767-1, 978-8-13-221768-8
|
Authors |
Sugandha Aggarwal, Arshia Kaul, Anshu Gupta, P. C. Jha |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 50% |
Student > Doctoral Student | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Computer Science | 1 | 50% |