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Brand Page Attachment

Overview of attention for book
Cover of 'Brand Page Attachment'

Table of Contents

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    Book Overview
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    Chapter 1 A Relevance of social networks for brand management
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    Chapter 2 B Theoretical foundations
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    Chapter 3 C Empirical validation of antecedents and consequences of brand page attachment
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    Chapter 4 D Conclusion, reflection and outlook
Attention for Chapter 2: B Theoretical foundations
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