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| Chapter title |
Zusammenfassung und Diskussion der Ergebnisse
|
|---|---|
| Chapter number | 4 |
| Book title |
Consumer Neuroscience
|
| Published by |
Springer Gabler, Wiesbaden, January 2012
|
| DOI | 10.1007/978-3-658-00561-0_4 |
| Book ISBNs |
978-3-65-800560-3, 978-3-65-800561-0
|
| Authors |
Klaus W. Bielefeld |