Die Überschrift

Overview of attention for book

Cover of 'Die Überschrift'

Table of Contents

Attention for Chapter 4: Der Presserat und die Überschrift

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Citations

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When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles

Article in International Journal of Research in Marketing (September 2019)

Die Denkmuster in unseren Köpfen

Book chapter (January 2019)

Kommunikation für junge Unternehmen, Das Praxishandbuch für Existenzgründer und Start-ups

Monograph (January 2018)

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