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Communicating Popular Science

Overview of attention for book
Cover of 'Communicating Popular Science'

Table of Contents

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    Book Overview
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    Chapter 1 Popular Science Writing: Problems and Potential
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    Chapter 2 Theoretical and Analytical Framework
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    Chapter 3 A Brief History of Science Popularization
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    Chapter 4 Practitioner Perspectives on their Craft
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    Chapter 5 Boundary Work: Presenting Science in Context
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    Chapter 6 Expertise: Broadening the Scope of Participation
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    Chapter 7 Ethos: Establishing Relationships with Readers
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    Chapter 8 Rhetorical Orientations: Inviting Reader Engagement
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    Chapter 9 Technocracy and Democracy: Talking about Risk
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    Chapter 10 Conclusion: Toward a New Social Contract
Attention for Chapter 7: Ethos: Establishing Relationships with Readers
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Citations

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