English
Research for Marketing
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 ‘Look before you leap’
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Altmetric BadgeChapter 2 Problem recognition and specification
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Altmetric BadgeChapter 3 What do we know?
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Altmetric BadgeChapter 4 What do we need to know?
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Altmetric BadgeChapter 5 Developing a research design
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Altmetric BadgeChapter 6 Sampling
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Altmetric BadgeChapter 7 Data collection — questionnaire design
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Altmetric BadgeChapter 8 Data collection methods
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Altmetric BadgeChapter 9 Data interpretation
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Altmetric BadgeChapter 10 Report presentation
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Altmetric BadgeChapter 11 Syndicated market research services
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Altmetric BadgeChapter 12 Information technology and marketing research
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Altmetric BadgeChapter 13 Marketing information systems