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Research for Marketing

Overview of attention for book
Cover of 'Research for Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 ‘Look before you leap’
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    Chapter 2 Problem recognition and specification
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    Chapter 3 What do we know?
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    Chapter 4 What do we need to know?
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    Chapter 5 Developing a research design
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    Chapter 6 Sampling
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    Chapter 7 Data collection — questionnaire design
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    Chapter 8 Data collection methods
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    Chapter 9 Data interpretation
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    Chapter 10 Report presentation
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    Chapter 11 Syndicated market research services
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    Chapter 12 Information technology and marketing research
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    Chapter 13 Marketing information systems
Attention for Chapter 8: Data collection methods
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Citations

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