↓ Skip to main content
What is this page? Embed badge

Research for Marketing

Overview of attention for book
Cover of 'Research for Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 ‘Look before you leap’
  3. Altmetric Badge
    Chapter 2 Problem recognition and specification
  4. Altmetric Badge
    Chapter 3 What do we know?
  5. Altmetric Badge
    Chapter 4 What do we need to know?
  6. Altmetric Badge
    Chapter 5 Developing a research design
  7. Altmetric Badge
    Chapter 6 Sampling
  8. Altmetric Badge
    Chapter 7 Data collection — questionnaire design
  9. Altmetric Badge
    Chapter 8 Data collection methods
  10. Altmetric Badge
    Chapter 9 Data interpretation
  11. Altmetric Badge
    Chapter 10 Report presentation
  12. Altmetric Badge
    Chapter 11 Syndicated market research services
  13. Altmetric Badge
    Chapter 12 Information technology and marketing research
  14. Altmetric Badge
    Chapter 13 Marketing information systems
Attention for Chapter 2: Problem recognition and specification
Altmetric Badge

Citations

dimensions_citation
22 Dimensions
Summary Dimensions citations
So far, Dimensions has found 22 publications that cite this research output.

22

The most recent citing publications are shown below. View all 22 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.