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CEOs as Leaders and Strategy Designers

Overview of attention for book
Cover of 'CEOs as Leaders and Strategy Designers'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction and Overview of Book
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    Chapter 2 The Great Leap of Spanish Banks, 1987–2005: A Profit-Arithmetic (PA) Approach
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    Chapter 3 Generic Business Model in Spanish Retail Banks
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    Chapter 4 Santander’s Business Model
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    Chapter 5 Business Model of BBVA — Banco Bilbao Vizcaya Argentaria
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    Chapter 6 Conclusions and Discussions
Attention for Chapter 1: Introduction and Overview of Book
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Citations

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