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| Chapter title |
Latin America as a Brand: Hard Sell and Soft Sell
|
|---|---|
| Chapter number | 6 |
| Book title |
Global Latinas
|
| Published by |
Palgrave Macmillan, London, January 2009
|
| DOI | 10.1057/9780230235021_6 |
| Book ISBNs |
978-1-349-30546-9, 978-0-230-23502-1
|
| Authors |
Lourdes Casanova |