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Pricing

Overview of attention for book
Cover of 'Pricing'

Table of Contents

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    Book Overview
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    Chapter 1 Objectives and Constraints
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    Chapter 2 Basic Models of Price Determination
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    Chapter 3 Product Differentiation and the Marketing Mix
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    Chapter 4 The Price Awareness and Sensitivity of Consumers
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    Chapter 5 Costs and Prices: Some Additional Considerations
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    Chapter 6 Differential Pricing
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    Chapter 7 Promotional Pricing
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    Chapter 8 Pricing and the Product Life-cycle
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    Chapter 9 Product-Line Pricing
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    Chapter 10 Pricing in Bid Situations
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    Chapter 11 Transfer Pricing, Pricing in Multinational Companies
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    Chapter 12 Retail Pricing
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    Chapter 13 Legal Constraints on Pricing Decisions
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    Chapter 14 Pricing: Art or Science
Attention for Chapter 1: Objectives and Constraints
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