You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Jenseits von Bibi & Co.: Influencer-Kommunikation für B2B- und mittelständische Unternehmen
|
---|---|
Chapter number | 5 |
Book title |
Influencer Relations
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-21188-2_5 |
Book ISBNs |
978-3-65-821187-5, 978-3-65-821188-2
|
Authors |
Thomas Pleil, Pia Sue Helferich, Michael Grupe |
Mendeley readers
The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 19 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 26% |
Student > Bachelor | 4 | 21% |
Lecturer | 1 | 5% |
Student > Ph. D. Student | 1 | 5% |
Student > Postgraduate | 1 | 5% |
Other | 0 | 0% |
Unknown | 7 | 37% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 26% |
Economics, Econometrics and Finance | 4 | 21% |
Social Sciences | 2 | 11% |
Computer Science | 1 | 5% |
Unknown | 7 | 37% |