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The Reinvention of Distinction

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Cover of 'The Reinvention of Distinction'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Who Are the Urban Middle Class in Vietnam?
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    Chapter 2 Advertising, Modernity, and Consumer Culture in Colonial Vietnam
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    Chapter 3 Cuisine and Social Status Among Urban Vietnamese, 1888–1926
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    Chapter 4 The Associational Life of the Vietnamese Middle Class in Saigon (1950s–1970s)
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    Chapter 5 Middle Class Landscapes in a Transforming City: Hanoi in the 21st Century
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    Chapter 6 Finances, Family, Fashion, Fitness, and … Freedom? The Changing Lives of Urban Middle-Class Vietnamese Women
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    Chapter 7 Exhibiting Middle Classness: The Social Status of Artists in Hanoi
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    Chapter 8 Banking on the Middle Class in Ho Chi Minh City
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    Chapter 9 When the Đại Gia (Urban Rich) Go to the Countryside: Impacts of the Urban-Fuelled Rural Land Market in the Uplands
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    Chapter 10 Afterword: Consumption and Middle-Class Subjectivity in Vietnam
Attention for Chapter 2: Advertising, Modernity, and Consumer Culture in Colonial Vietnam
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