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Childhood and Consumer Culture

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Cover of 'Childhood and Consumer Culture'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Valves of Adult Desire: The Regulation and Incitement of Children’s Consumption
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    Chapter 3 Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige Leker (Proper Toys)
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    Chapter 4 The Books That Sing: The Marketing of Children’s Phonograph Records, 1890–1930
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    Chapter 5 Commercial Enculturation: Moving Beyond Consumer Socialization
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    Chapter 6 Subjectivities of the Child Consumer: Beings and Becomings
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    Chapter 7 Researching Things, Objects and Gendered Consumption in Childhood Studies
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    Chapter 8 Children’s Virtual Worlds: The Latest Commercialization of Children’s Culture
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    Chapter 9 Creating Long-lasting Brand Loyalty — or a Passing “Craze”?: Lessons from a “Child Classic” in Norway
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    Chapter 10 The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show
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    Chapter 11 The Stuff at Mom’s House and the Stuff at Dad’s House: The Material Consumption of Divorce for Adolescents
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    Chapter 12 The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution
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    Chapter 13 “Those Who Have Less Want More. But Does it Make Them Feel Bad?”: Deprivation, Materialism and Self-Esteem in Childhood
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    Chapter 14 Branded Selves: How Children Relate to Marketing on a Social Network Site
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    Chapter 15 “Hello — We’re Only in the Fifth Grade!!”: Children’s Rights, Inter-generationality and Constructions of Gender in Public Discourses About Childhood
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    Chapter 16 “One Meets Through Clothing”: The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel
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