Childhood and Consumer Culture

Chapter 1 Introduction

Chapter 2 Valves of Adult Desire: The Regulation and Incitement of Children’s Consumption

Chapter 3 Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige Leker (Proper Toys)

Chapter 4 The Books That Sing: The Marketing of Children’s Phonograph Records, 1890–1930

Chapter 5 Commercial Enculturation: Moving Beyond Consumer Socialization

Chapter 6 Subjectivities of the Child Consumer: Beings and Becomings

Chapter 7 Researching Things, Objects and Gendered Consumption in Childhood Studies

Chapter 8 Children’s Virtual Worlds: The Latest Commercialization of Children’s Culture

Chapter 9 Creating Long-lasting Brand Loyalty — or a Passing “Craze”?: Lessons from a “Child Classic” in Norway

Chapter 10 The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show

Chapter 11 The Stuff at Mom’s House and the Stuff at Dad’s House: The Material Consumption of Divorce for Adolescents

Chapter 12 The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution

Chapter 13 “Those Who Have Less Want More. But Does it Make Them Feel Bad?”: Deprivation, Materialism and Self-Esteem in Childhood

Chapter 14 Branded Selves: How Children Relate to Marketing on a Social Network Site

Chapter 15 “Hello — We’re Only in the Fifth Grade!!”: Children’s Rights, Inter-generationality and Constructions of Gender in Public Discourses About Childhood

Chapter 16 “One Meets Through Clothing”: The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel