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Shaping China’s Global Imagination

Overview of attention for book
Cover of 'Shaping China’s Global Imagination'

Table of Contents

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    Book Overview
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    Chapter 1 Soft Power, Nation Branding, and the World Expo
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    Chapter 2 Branding Nations
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    Chapter 3 The Shanghai Expo as a Site for Nation Branding
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    Chapter 4 Defining Nation Brands
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    Chapter 5 Communicating Nation Brands
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    Chapter 6 Experiencing Nation Brands
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    Chapter 7 Remembering Nation Brands
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    Chapter 8 Nation Branding as Strategic Narrative
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    Chapter 9 Nation Branding: Perspectives, Practices, and Prospects
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    Chapter 10 Coda
Attention for Chapter 9: Nation Branding: Perspectives, Practices, and Prospects
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