Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands
Article in Journal of Brand Management (July 2023)
The most recent citing publications are shown below. View all 19 publications that cite this research output on Dimensions.
Article in Journal of Brand Management (July 2023)
Article in Family Business Review (January 2023)
Article in E3S Web of Conferences (September 2021)