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Chapter title |
The Changing Nature and Scope of the Senior Citizen Market Segment: Recent Developments During the Period of 1960 and 1973
|
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Chapter number | 7 |
Book title |
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-16934-7_7 |
Book ISBNs |
978-3-31-916933-0, 978-3-31-916934-7
|
Authors |
A. Coskun Samli, Mary Ann Lederhaus |