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Soft Power in China

Overview of attention for book
Cover of 'Soft Power in China'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: China’s Search of Soft Power
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    Chapter 2 The Expansion of China’ s Public Diplomacy System
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    Chapter 3 China’s Image Projection and Its Impact
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    Chapter 4 China’s International Broadcasting: A Case Study of CCTV International
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    Chapter 5 The Evolving Chinese Government Spokesperson System
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    Chapter 6 Chinese Corporate Diplomacy: Huawei’s CSR Discourse in Africa
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    Chapter 7 National Image Management Begins at Home: Imagining the New Olympic Citizen
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    Chapter 8 Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay
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    Chapter 9 China’s Image Management Abroad, 1920s–1940s: Origin, Justification, and Institutionalization
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    Chapter 10 Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China
Attention for Chapter 7: National Image Management Begins at Home: Imagining the New Olympic Citizen
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