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Emotional Banking

Overview of attention for book
Cover of 'Emotional Banking'

Table of Contents

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    Book Overview
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    Chapter 1 The Relationship Between Financial Services and Technology
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    Chapter 2 FinTech—Trends, Players, Challengers, and Bubbles
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    Chapter 3 Products vs. Money Moments
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    Chapter 4 Let’s Get Real—Anecdotes from FinTech Titans Experiencing Banking Products
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    Chapter 5 What Is Emotional Banking
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    Chapter 6 EX—Perspective on Modern Digital Banking
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    Chapter 7 Banks and Brands
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    Chapter 8 Changing Culture to Build a Brand
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    Chapter 9 The “Build a Voice” Program
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    Chapter 10 Everyone’s a Designer
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    Chapter 11 The Intrapreneur Warrior’s Guide
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    Chapter 12 The “Keep it Real” Program
Attention for Chapter 7: Banks and Brands
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