Chapter 1 Who are the New Middle Classes and why are they Given so Much Public Attention?

Chapter 2 Convergence and Divergence in Societal Modernization: Global trends, Regional Variations, and Some Implications for Sustainability

Chapter 3 The New Middle Classes

Chapter 4 Who are the Globalizers? The Role of Education and Educational Elites

Chapter 5 Provider Strategies and the Greening of Consumption Practices: Exploring the Role of Companies in Sustainable Consumption

Chapter 6 From Small Objects to Cars: Consumption Expansion in East Asia

Chapter 7 Rising Capitalism, Emerging Middle-Classes and Environmental Perspectives in China: A Weberian Approach

Chapter 8 Globalization of Lifestyle: Golfing in China

Chapter 9 Who are the Knowledge Workers of Campinas, SP, Brazil and how do they Live? Local Impacts of Global Trends

Chapter 10 Sustainability of a Life Más Cómodo? Agricultural Change, Remaking Families, and the Emerging Indigenous Middle Class in the Ecuadorian Andes

Chapter 11 New Middle Class and Environmental Lifestyle in Israel

Chapter 12 The Political Economy of Lifestyle: Consumption, India’s New Middle Class and State-Led Development

Chapter 13 The New Middle Classes

Chapter 14 India’s ‘New Middle Class’ and the Globalising City: Software Professionals in Bangalore, India

Chapter 15 The Changing Food Scenario and the Middle Classes in the Emerging Megacity of Hyderabad, India

Chapter 16 Highly Qualified Employees in Bangalore, India: Consumerist Predators?