The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores
Article in The Research Journal of the Costume Culture (April 2024)
The most recent citing publications are shown below. View all 15 publications that cite this research output on Dimensions.
Article in The Research Journal of the Costume Culture (April 2024)
Article in Journal of Retailing and Consumer Services (November 2023)
Article in Lentera Pendidikan Jurnal Ilmu Tarbiyah dan Keguruan (May 2023)