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Pop-up Retailing

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Cover of 'Pop-up Retailing'

Table of Contents

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    Book Overview
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    Chapter 1 Introducing the Pop-up Concept
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    Chapter 2 Characteristics of Pop-up
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    Chapter 3 Classifying Pop-up Activities
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    Chapter 4 Pop-up’s Academic Antecedents
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    Chapter 5 Introducing a Framework for Planning and Implementing Pop-up Activities
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    Chapter 6 Planning and Implementing Pop-up Activities: Strategic Objectives
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    Chapter 7 Planning and Implementing Pop-up Activities: Pre Pop-up Stage
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    Chapter 8 Planning and Implementing Pop-up Activities: The Pop-up Experience
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    Chapter 9 Planning and Implementing Pop-up Activities: Post Pop-up Stage
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    Chapter 10 A Comprehensive Framework for Planning and Implementing Pop-up Activities
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    Chapter 11 A Critical Perspective on the Pop-up Concept
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Title
Pop-up Retailing
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-71374-8
ISBNs
978-3-31-971373-1, 978-3-31-971374-8
Authors

Gary Warnaby, Charlotte Shi, Warnaby, Gary, Shi, Charlotte

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