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Strategy and Communication for Innovation

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Cover of 'Strategy and Communication for Innovation'

Table of Contents

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    Book Overview
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    Chapter 1 The Importance of Connecting Open Innovation to Strategy
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    Chapter 2 Setting the Stage for Creativity: Upstream, Mid-stream, and Downstream
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    Chapter 3 When Business Model Meets Open Innovation
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    Chapter 4 Classic Root Causes of Innovation Failures—Things We All Know but Sometimes Forget
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    Chapter 5 The Evolution of Strategic Options, Actors, Tools and Tensions in Open Innovation
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    Chapter 6 Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability
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    Chapter 7 Pairwise Communication for Innovation at Work
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    Chapter 8 Communication Model Design Innovation—Authentic Open Innovation-Culture
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    Chapter 9 Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication
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    Chapter 10 Scanalyse—A Case Study of the Role of Social Capital, Strategic Networking, and Word of Mouth Communication in the Diffusion of an Innovation
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    Chapter 11 Managing Emotions Matters—A Balanced Framework for Communicating Innovations in Companies
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    Chapter 12 The Role of Communicators in Innovation Clusters
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    Chapter 13 Integrated Communication in the Innovation Process—An Approach to Integrated Innovation Communication
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    Chapter 14 Innovation Implementation: Leading from the Middle Out
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    Chapter 15 Innovation, Leadership, and Communication Intelligence
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    Chapter 16 Redefining Collaborative Innovation in the Digital Economy
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    Chapter 17 Customer-Centricity in the Executive Suite: A Taxonomy of Top-Management–Customer Interaction Roles
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    Chapter 18 What Is Innovation Communication? A Dynamic Capability View
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    Chapter 19 Audience-Centered Approaches to Strategic Planning: Accessing Social Capital Through Sharing Platforms on Social Media
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    Chapter 20 The Innovation Engine: A Framework for Overcoming Cultural and Organizational Impediments to Innovation at Scale
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    Chapter 21 Strike While the Iron Is Hot: User Centricity Adapted to the Agile Innovation Development Process
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    Chapter 22 Disrupting Communication: Innovation Communications in the Digital Age
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    Chapter 23 Co-innovation and Communication: The Case of SAP’s Global Co-innovation Lab Network
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    Chapter 24 Empowering Members of a Brand Community to Gain Consumer Insights and Create New Products: The Case of the Vorwerk Thermomix Research Community
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    Chapter 25 The Integration of Art and Design, Creativity and Professionalization
Overall attention for this book and its chapters
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Mentioned by

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3 Wikipedia pages

Citations

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10 Dimensions

Readers on

mendeley
98 Mendeley
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Title
Strategy and Communication for Innovation
Published by
Springer, Cham, March 2017
DOI 10.1007/978-3-319-49542-2
ISBNs
978-3-31-949540-8, 978-3-31-949542-2
Editors

Nicole Pfeffermann, Julie Gould

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 98 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 98 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 21 21%
Student > Ph. D. Student 10 10%
Student > Doctoral Student 9 9%
Lecturer 7 7%
Researcher 6 6%
Other 14 14%
Unknown 31 32%
Readers by discipline Count As %
Business, Management and Accounting 23 23%
Social Sciences 17 17%
Engineering 7 7%
Economics, Econometrics and Finance 5 5%
Computer Science 3 3%
Other 11 11%
Unknown 32 33%