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Marketing Literature

Overview of attention for book
Cover of 'Marketing Literature'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Publishing Contexts and Market Conditions
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    Chapter 3 Literature and Marketing
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    Chapter 4 Genre in the Marketplace
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    Chapter 5 Icons and Phenomenons
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    Chapter 6 Marketing Stories
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    Chapter 7 Crossovers
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    Chapter 8 Conclusion Writing Beyond Marketing
Attention for Chapter 5: Icons and Phenomenons
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Citations

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