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Chapter title |
Exploring the Effectiveness of Web Ads Via Greenwald and Leavitt’s Involvement Model
|
---|---|
Chapter number | 19 |
Book title |
Information Systems: Crossroads for Organization, Management, Accounting and Engineering
|
Published by |
Physica, Heidelberg, January 2012
|
DOI | 10.1007/978-3-7908-2789-7_19 |
Book ISBNs |
978-3-79-082788-0, 978-3-79-082789-7
|
Authors |
Silvia Dessì, Claudia Melis, Ernestina Giudici, Dessì, Silvia, Melis, Claudia, Giudici, Ernestina |