You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Einsatz des Mediensponsoring für die Marketing- und Unternehmenskommunikation
|
|---|---|
| Chapter number | 5 |
| Book title |
Sponsoring
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-13313-9_5 |
| Book ISBNs |
978-3-65-813312-2, 978-3-65-813313-9
|
| Authors |
Manfred Bruhn |