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Product Innovation in the Global Fashion Industry

Overview of attention for book
Cover of 'Product Innovation in the Global Fashion Industry'

Table of Contents

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    Book Overview
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    Chapter 1 Product Innovation: Core to Continued Success
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    Chapter 2 Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation
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    Chapter 3 The Geox: The Shoe that Breathes
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    Chapter 4 Nike: An Innovation Journey
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    Chapter 5 Repetto, a Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy
Attention for Chapter 3: The Geox: The Shoe that Breathes
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