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A book chapter is out! "An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer Choice". It was a pleasure to work with Malcolm Beynon and Luiz Moutinho in this! https://t.co/YxdkrOxCUt
A book chapter is out! "An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer Choice". It was a pleasure to work with Malcolm Beynon and Luiz Moutinho in this! https://t.co/YxdkrOxCUt