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Innovative Research Methodologies in Management

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Cover of 'Innovative Research Methodologies in Management'

Table of Contents

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    Book Overview
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    Chapter 1 Hosting a Successful Metamodern Party: Mixed Methods Management Research on the Web 2.0+
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    Chapter 2 Why Consumer Psychology Needs Neurophilosophy
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    Chapter 3 Emotivity and Ephemera Research
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    Chapter 4 Abductive Thematic Network Analysis (ATNA) Using ATLAS-ti
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    Chapter 5 Diagnostic Measurement
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    Chapter 6 Incremental Optimization Mechanism for Constructing a Balanced Very Fast Decision Tree for Big Data
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    Chapter 7 Bass Model with Explanatory Parameters
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    Chapter 8 A Brief Introduction to Evolutionary Algorithms from the Perspective of Management Science
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    Chapter 9 Applications of Evolutionary Algorithms to Management Problems
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    Chapter 10 An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer Choice
Attention for Chapter 2: Why Consumer Psychology Needs Neurophilosophy
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