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Rethinking Place Branding

Overview of attention for book
Cover of 'Rethinking Place Branding'

Table of Contents

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    Book Overview
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    Chapter 1 The Need to Rethink Place Branding
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    Chapter 2 Rethinking the Place Branding Construct
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    Chapter 3 Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing
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    Chapter 4 Rethinking Sense of Place: Sense of One and Sense of Many
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    Chapter 5 Rethinking Place Identities
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    Chapter 6 Rethinking Virtual and Online Place Branding
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    Chapter 7 Rethinking Strategic Place Branding in the Digital Age
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    Chapter 8 Rethinking Place Branding from a Practice Perspective: Working with Stakeholders
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    Chapter 9 Rethinking the Roles of Culture in Place Branding
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    Chapter 10 Rethinking Place Branding and Place Making Through Creative and Cultural Quarters
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    Chapter 11 Rethinking Place Brand Communication: From Product-Oriented Monologue to Consumer-Engaging Dialogue
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    Chapter 12 Rethinking the Visual Communication of the Place Brand: A Contemporary Role for Chorography?
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    Chapter 13 Rethinking Place Branding and the ‘Other’ Senses
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    Chapter 14 Rethinking the Measurement of Place Brands
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    Chapter 15 Rethinking Brand Equity—Possibilities and Challenges of Application to Places
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    Chapter 16 Sketching Futures for Place Branding
Attention for Chapter 2: Rethinking the Place Branding Construct
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