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Mendeley readers
| Chapter title |
Marketing und Marke im Sog der Digitalisierung
|
|---|---|
| Chapter number | 2 |
| Book title |
Marken in der Smart City
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-19139-9_2 |
| Book ISBNs |
978-3-65-819138-2, 978-3-65-819139-9
|
| Authors |
Alexander Gutzmer |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |