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Trendology

Overview of attention for book
Cover of 'Trendology'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
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    Chapter 2 Relevance Is Trending Up
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    Chapter 3 Understanding Brands on Twitter
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    Chapter 4 RTM Perform ance for Big, Known Events
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    Chapter 5 RTM Performance for Unknown Events and Daily Trends
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    Chapter 6 Laying a Data-Driven Foundation for Real-Time
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    Chapter 7 Aiming for Real-Time Success
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    Chapter 8 The Data-Driven RTM Process
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    Chapter 9 The Future of RTM
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    Chapter 10 Conclusion
Attention for Chapter 8: The Data-Driven RTM Process
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Citations

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