Marketing Transformation: Marketing Practice in an Ever Changing World
Springer, Cham
Chapter title |
Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract
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Chapter number | 27 |
Book title |
Marketing Transformation: Marketing Practice in an Ever Changing World
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Published by |
Springer, Cham, June 2017
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DOI | 10.1007/978-3-319-68750-6_27 |
Book ISBNs |
978-3-31-968749-0, 978-3-31-968750-6
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Authors |
Álvaro Garrido-Morgado, Katia Campo, Óscar González-Benito, Mercedes Martos-Partal |