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The Business of iPhone and iPad App Development

Overview of attention for book
Cover of 'The Business of iPhone and iPad App Development'

Table of Contents

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    Book Overview
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    Chapter 1 Seeing the Big Picture in a Crowded App Store Marketplace
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    Chapter 2 Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
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    Chapter 3 Protecting Your Intellectual Property
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    Chapter 4 Your iOS App Is Your Most Powerful Marketing Tool
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    Chapter 5 Social Inception: Promoting Your Apps Within Apps
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    Chapter 6 Money for Nothing: When It Pays to Be Free
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    Chapter 7 Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
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    Chapter 8 Exploring the Freemium Model with In-App Purchase
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    Chapter 9 Testing and Usability: Putting Your Best Foot Forward
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    Chapter 10 Get the Party Started! Creating a Prerelease Buzz
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    Chapter 11 Keys to the Kingdom: The App Store Submission Process
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    Chapter 12 Increasing Awareness for Your iOS App
Attention for Chapter 5: Social Inception: Promoting Your Apps Within Apps
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