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Mendeley readers
| Chapter title |
Ethnographic Market Research
|
|---|---|
| Chapter number | 4 |
| Book title |
Identifying Hidden Needs
|
| Published by |
Palgrave Macmillan, London, January 2010
|
| DOI | 10.1057/9780230294486_4 |
| Book ISBNs |
978-1-349-30531-5, 978-0-230-29448-6
|
| Authors |
Keith Goffin, Fred Lemke, Ursula Koners |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Bulgaria | 1 | 33% |
| Unknown | 2 | 67% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 2 | 67% |
| Researcher | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 33% |
| Psychology | 1 | 33% |
| Social Sciences | 1 | 33% |