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| Chapter title |
Data
|
|---|---|
| Chapter number | 3 |
| Book title |
A Concise Guide to Market Research
|
| Published by |
Springer Berlin Heidelberg, March 2014
|
| DOI | 10.1007/978-3-642-53965-7_3 |
| Book ISBNs |
978-3-64-253964-0, 978-3-64-253965-7
|
| Authors |
Marko Sarstedt, Erik Mooi |