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Social Media Marketing

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

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1 Google+ user

Readers on

mendeley
92 Mendeley
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Title
Social Media Marketing
Published by
Springer Berlin Heidelberg, January 2010
DOI 10.1007/978-3-642-13299-5
ISBNs
978-3-64-213298-8, 978-3-64-213299-5
Authors

Eric Anderson, Anderson, Eric

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 92 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Colombia 1 1%
Argentina 1 1%
Australia 1 1%
Unknown 89 97%

Demographic breakdown

Readers by professional status Count As %
Student > Master 17 18%
Student > Bachelor 13 14%
Student > Ph. D. Student 12 13%
Lecturer 8 9%
Professor 6 7%
Other 24 26%
Unknown 12 13%
Readers by discipline Count As %
Business, Management and Accounting 41 45%
Social Sciences 15 16%
Economics, Econometrics and Finance 6 7%
Computer Science 6 7%
Philosophy 2 2%
Other 8 9%
Unknown 14 15%