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Strategies in E-Business

Overview of attention for book
Cover of 'Strategies in E-Business'

Table of Contents

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    Book Overview
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    Chapter 1 Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMEs?
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    Chapter 2 Modelling the Influence of eWOM on Loyalty Behaviour in Social Network Sites
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    Chapter 3 Crowdsourcing as a Competitive Advantage for New Business Models
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    Chapter 4 Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa
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    Chapter 5 Website Effectiveness for Tourism Accommodation Companies
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    Chapter 6 Gender in the Elderly Internet Users
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    Chapter 7 Search Engine Optimization and Ethical Leadership Strategies
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    Chapter 8 Search Engine Ranking: A SEO Strategy
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    Chapter 9 The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies
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    Chapter 10 How are New Media Changing the Working Environment? What are the Challenges?
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    Chapter 11 Improving User Experience: A Methodology Proposal for Web Usability Measurement
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    Chapter 12 The Importance of Trust in Information Security in Interconnected Organisations
Attention for Chapter 6: Gender in the Elderly Internet Users
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