Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations
Article in Journal of Consumer Behaviour (June 2021)
The most recent citing publications are shown below. View all 13 publications that cite this research output on Dimensions.
Article in Journal of Consumer Behaviour (June 2021)
Article in Interacting with Computers (January 2021)
Article in Information Systems Journal (July 2020)