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Black Is the New Green

Overview of attention for book
Cover of 'Black Is the New Green'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Where the Money Is
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    Chapter 2 Corporate Awareness
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    Chapter 3 Three Degrees of Separation: Everyone Knows Everyone
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    Chapter 4 Meet the Royaltons
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    Chapter 5 Insights, Trends, and 360-Degree Marketing
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    Chapter 6 Putting Insight into Action
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    Chapter 7 Conclusion: Shortening the Learning Curve—Steps to Perfecting a Diversity Marketing Program
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    Chapter 8 The Do’s and Don’ts of Marketing to Affluent African Americans
Attention for Chapter 5: Insights, Trends, and 360-Degree Marketing
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