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Mendeley readers
| Chapter title |
Marketing to Millennials
|
|---|---|
| Chapter number | 6 |
| Book title |
Cultural Perspectives on Millennials
|
| Published by |
Palgrave Macmillan, Cham, January 2018
|
| DOI | 10.1007/978-3-319-69685-0_6 |
| Book ISBNs |
978-3-31-969684-3, 978-3-31-969685-0
|
| Authors |
Arthur Asa Berger, Berger, Arthur Asa |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 8 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 13% |
| Student > Bachelor | 1 | 13% |
| Lecturer | 1 | 13% |
| Student > Master | 1 | 13% |
| Unknown | 4 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 13% |
| Computer Science | 1 | 13% |
| Social Sciences | 1 | 13% |
| Engineering | 1 | 13% |
| Unknown | 4 | 50% |