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Chapter title |
Inferred Causation Theory: Time for a Paradigm Shift in Marketing Science?
|
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Chapter number | 5 |
Book title |
From Data and Information Analysis to Knowledge Engineering
|
Published by |
Springer, Berlin, Heidelberg, January 2006
|
DOI | 10.1007/3-540-31314-1_5 |
Book ISBNs |
978-3-54-031313-7, 978-3-54-031314-4
|
Authors |
Josef A. Mazanec, Mazanec, Josef A. |