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Scaling up Business Solutions to Social Problems

Overview of attention for book
Cover of 'Scaling up Business Solutions to Social Problems'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Faces of poverty
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    Chapter 3 Social entrepreneurs and “system change” strategies
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    Chapter 4 Why focus on market-based social innovations?
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    Chapter 5 Cooking
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    Chapter 6 Lighting
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    Chapter 7 Housing
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    Chapter 8 Drinking water
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    Chapter 9 Financial services
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    Chapter 10 Boosting profitability of small farmers and micro- entrepreneurs
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    Chapter 11 When markets fail
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    Chapter 12 Social entrepreneurs – size or influence?
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    Chapter 13 Corporations – the incumbent dilemma
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    Chapter 14 Bridging the business– citizen sector divide through hybrid value chains
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    Chapter 15 Marketing – from needs to wants
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    Chapter 16 Sales and distribution – the longest mile (or, fortune at the end of the road?)
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    Chapter 17 Financing social Businesses
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    Chapter 18 The role of philanthropy
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    Chapter 19 Conclusion – are we reinventing capitalism?
Attention for Chapter 15: Marketing – from needs to wants
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