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Metaphor and Gender in Business Media Discourse

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Cover of 'Metaphor and Gender in Business Media Discourse'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Masculinized Metaphors
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    Chapter 2 Theory: A Critical Cognitive Framework for Metaphor Research
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    Chapter 3 Method: Quantitative and Qualitative Analyses of Metaphor
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    Chapter 4 Business Media on Marketing: Metaphors of War, Sports and Games
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    Chapter 5 Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle
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    Chapter 6 Conclusion: Gender-neutral Metaphors
Attention for Chapter 3: Method: Quantitative and Qualitative Analyses of Metaphor
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