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| Chapter title |
Understanding International Customers
|
|---|---|
| Chapter number | 4 |
| Book title |
Developing Strategies for International Business
|
| Published by |
Palgrave Macmillan, London, January 2004
|
| DOI | 10.1057/9780230502574_4 |
| Book ISBNs |
978-1-349-51712-1, 978-0-230-50257-4
|
| Authors |
J. Angus Gillon, Lynne Pearson |