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Commercializing Innovation

Overview of attention for book
Cover of 'Commercializing Innovation'

Table of Contents

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    Book Overview
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    Chapter 1 Technology Commercialization
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    Chapter 2 The Commercialization Model
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    Chapter 3 The Sources of Ideas for Commercialization: Are There Enough?
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    Chapter 4 Winnowing Down: The Challenge of Opportunity Recognition
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    Chapter 5 Feasibility Analysis
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    Chapter 6 The Project Plan
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    Chapter 7 To Market or Not…
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    Chapter 8 The Numbers
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    Chapter 9 Organizational Dynamics
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    Chapter 10 ROI: Does It Make Sense?
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    Chapter 11 Big Brother and Global Competition
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    Chapter 12 Looking Forward
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    Chapter 13 Sample US Patent
Attention for Chapter 7: To Market or Not…
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Citations

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